25 July 2007

Anata mo Atashi mo POCKY!

That is the slogan for the Pocky commercials in Japan. You could say that it literally means, "You and me - POCKY!" or rather, "You and I [want] POCKY!" Something like that. Pocky are these little sticks covered with flavors; some are even specific to the season and the region - for example, Kyoto has some special matcha flavors. I like the Tahitian Vanilla and Cocounut as of late. You can get them in Asian food stores back in the States; I'm lucky in that Hong Kong Supermarket has one whole section filled with the million flavors of Pocky.

This particular commercial below strikes my fancy: the little kid is adorable, and its cool how it's a total traditional setting, pounding out the black sesame (Kurogoma - that's the flavor Pocky they are advertising in this commercial, I've had the ice cream in Kii-katsura).



Below, we have high school commercials - this one is for the "giri-choco" that girls give to guys they like on Valentine's Day. If you pay close attention to the music, it's the same tune as in the previous commercial. It kicks ass. Poor girl; she likes the guy so much her giri-choco practically knocks him over! :::sigh::: high school :::sigh:::



This last one is the most recent set of commercials, featuring Morning Musume, a famous J-pop group. The name literally means "Morning Daughter(s)" (there is no distinction of singular and plural most of the time in Japanese).



(PS. This is what you do when you can't sleep - you watch Japanese commercials on YouTube).